About 'ikea united states'|The United States
In Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell the author tries to explain the inner connectedness between our consumer driven society's quest for lower prices and it's unintended consequences. The author makes many good arguments. Most people are familiar with the concept that by sending production overseas to take advantage of lower labor costs we have the consequence of higher unemployment here in the United States. The problem is not just in higher unemployment but what then happens to the worker involved. If the worker is from a smaller community that was overly dependant on the now closed plant then the whole town's economy quickly collapses. The consumer may save some money at the cash register but it doesn't really matter that much if the consumer ends up with a higher tax bill to pay for the social programs to help the now unemployed workers. Quality also suffers as the quest for lower priced goods quickly leads to a diminishing of quality. Even if a company tries to maintain quality the marketplace will no longer allow it. A consumer seeking a pair of shoes for example will get a certain price in their head and will not pay extra for the higher quality shoes. As the consumer gets used to lower quality goods the whole concept of products that last gets lost in the shuffle. The author has some excellent material on Ikea and its business model. When you purchase furniture at Ikea you have no intention of owning it for many years and you certainly have no intention of owning something permanently and passing it on to your children. The author's writing style is technically proficient and she makes her arguments well. She seems to write more like a series of essays instead of a book that is trying to make a linear argument. That being said this is a quality book well worth taking a look at. Especially if you are concerned about issues as far afield as global trade, free trade and the environment. |
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